Widows (20th Century Studios)

The film featuring a powerhouse cast including Viola Davis, Michelle Rodriguez, Elizabeth Bebicki and directed by Academy Award-winning filmmaker, Steve McQueen. We were tasked in hosting an invite-only event for influencers which featured a catered networking reception and an interactive experience which encouraged people to dress as a widow or chill with the stolen cash as portrayed in the film’s money heist. The activation extended to the NYLFF social platforms which featured behind the scenes footage, trailers, and interviews for two weeks leading up to the release of the film.