Covid-19 Vaccination (New York City Department of Health and Mental Hygiene)

At the forefront in executing the marketing and messaging behind the largest health campaign in recent memory, specially to Latino communities - the Covid-19 vaccination. We collaborated with community stakeholders to execute campaigns with narratives that were authentic, inspiring, diverse, and true.

The 360 campaign included:

• English/Spanish language Television spots (broadcasted National, Local, Puerto Rico and Dominican Republic)

• Outdoor (Billboard and transit)

• Radio (English and Spanish)

• Social